PEKAR Company produces and sells several hundred types of auto parts.
The development of the PEKAR website included the creation of a distributor's personal account, a loyalty program, an offline auto service map, and a product authenticity verification program. These features aim to improve the company's image, increase sales, and boost customer loyalty.
Guided by these objectives, DOTSENKO.PRO specialists implemented the following:
1. "Check original" product authenticity verification program
This solution boosts user confidence in PEKAR products by allowing users to verify product authenticity. To check if a part is genuine PEKAR, users simply enter its barcode into a feedback form on the website.
2. "Together with PEKAR" loyalty program
Designed to increase the number of retail points for PEKAR products, this program's benefits are outlined in a dedicated section. It includes an easy-to-use store search feature in the "Where to buy PEKAR" section. Participants can register on the website via a special form.
3. Product catalog
The catalog is organized into product groups and includes a search feature by name or part number.
4. Personal account
To streamline purchasing, a personal account was implemented. Users can register or log in, place an order, specify the delivery address, and make payments directly within their account. Additionally, we included an order repeat function, with all data saved in the personal account.
5. Percentage discounts for distributors
To reward bulk buyers, a feature was implemented to apply discounts on large orders of auto parts.
Additional features include displaying offline and online stores on a map and searching for sales points based on the availability of specific auto parts. The website design, developed by our team, aligns with the corporate style. We also prepared the website for SEO, ensuring it meets the technical requirements of search engines for future promotion.
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